AW18 is inspired by a collective of 25 unique women who embody the Teatum Jones spirit – Bold, confident, creative and smart – including women such as models Munroe Bergdorf, Kelly Knox, singer Foxes, editor Sophia Neophitou and activist Caryn Franklin.
By asking these women from different social backgrounds, different ages and different ethnicities three questions about their most instinctive human emotions, Teatum Jones went on a journey through their moments of intense joy, sadness and hope and recorded their findings in a film premiered throughout the AW18 catwalk show. In spite of their differences, these women were united by their moments of intense joy, sadness and hope. This is what we called Global Womanhood.
The AW18 collection is presented in three chapters based on these three emotions. Intense joy manifested in a palette of explosive red and burgundy tones, passionate pinks and crisp cornflour blue. Intense sadness revealed itself in a palette of deep midnight navy, intense royal blue and fresh winter ivory. Hope was brought together in a simple fresh palette of white, ivory and cream. Hand painted florals printed onto jacquard silks were gathered into exaggerated draped sleeves in dresses, tops and reimagined Teatum Jones shirt dresses.
Our unique catwalk casting included a diverse lineup of models with disabilities, plus sized models and models from a multitude of ethnic backgrounds.